Ruff Ryders Entertainment is the only music label in history that has ever licensed it’s brand to streets. This concept was developed by one of the Ruff Ryder’s CEO to develop the ultimate street team to help promote Ruff Ryders Entertainment projects and artist. Founded in the early 2000’s Ruff Ryders Lifestyles has since grown far beyond the expectations of the label. The name “Lifestyles” derived from the life that a Ruff Ryder lives. These aspects of RRlife have been displayed in all Ruff Ryder Videos ever aired. You can go to YouTube or catch a video on TV and you will find some elements of fitness, show quality cars and motorcycles, along with top bloodline pitbulls. These aspects set the tone for the different branches of Ruff Ryders lifestyles.