Restaurant Questionnaire

Owner/Contact Person:

First Name

Last Name

Current Website URL (if any):

What domain name are you going to register? ( if any)

1. How would you describe your restaurant/bar’s personality in 3 words?

1. How would you describe your restaurant/bar's personality in 3 words?

2. What emotion do you want customers to feel when they visit your website?

3. What’s the story behind your restaurant/bar? What makes you unique?

4. Who are your main competitors, and how do you differentiate from them?

5. What’s your restaurant/bar’s mission statement or core values?

6. If your restaurant/bar was a person, how would you describe their style and attitude?

7. What’s your cuisine type and price range?

8. What’s your bar’s vibe? (Check all that apply)

9. Do you focus more on craft cocktails, beer selection, wine, or specialty drinks?

10. What’s your signature drink or dish that you should be known for?

11. Are you more of a “grab drinks after work” spot or a “destination night out” place?

12. Who’s your target audience? (Check all that apply)

13. What’s the typical customer journey from discovery to dining/drinking?

14. What do customers most compliment you on?

15. How do you want first-time visitors to discover your restaurant online?

16. What’s the split between food and beverage revenue?

16. What's the split between food and beverage revenue?

Food:

Beverage:

17. Do people come for dinner and stay for drinks, or vice versa?

18. What are your biggest business challenges right now?

19. Are you looking to expand? (new locations, catering, franchising)

20. What percentage of your revenue comes from dine-in vs. takeout/delivery?

Dine-in:

Takeout/Delivery

21. How long have you been in business?

22. What’s your busiest day/time, and what’s your slowest?

22. What's your busiest day/time, and what's your slowest?

Busiest:

Slowest:

23. Do you transition from restaurant to bar atmosphere throughout the day?

24. How do you handle the dinner crowd vs. the late-night crowd?

25. What do you like/dislike about your current website?

Like:

Dislike:

26. Are you getting online orders through your site currently?

Yes

If yes, which platform:

27. Do you use any reservation systems? (OpenTable, Resy, etc.)

28. What social media platforms are you active on?

29. How do customers currently find you?

30. Do you want online ordering/delivery integration?

Yes

Maybe

31. Need a reservation system built in?

Yes

Maybe

32. Want to showcase your menu digitally?

Yes

Maybe

34. Photo gallery for food, drinks, and ambiance?

Yes

Maybe

35. Private event booking capabilities?

Yes

Maybe

36. Do you have live music, DJs, or entertainment?

Yes

37. Any themed nights or special events? (Trivia, karaoke, etc.)

38. Do you have outdoor seating, rooftop space, or unique features?

39. What’s your happy hour strategy and target audience?

40. What are your main business goals for the new website?

41. What’s your current marketing budget and strategy?

42. How do you communicate with customers now? (email, SMS, social media)

43. Do you run any seasonal campaigns or special promotions?

44. What’s your most successful marketing channel currently?

45. Do you have a loyalty program or repeat customer incentives?

46. How do you handle online reviews and reputation management?

47. Any specific timeline or launch date in mind?

48. Who will be updating content after launch?

49. Do you have professional photos of your food, drinks, and space?

Yes

Some

50. Do you have delivery partnerships? (DoorDash, Uber Eats)

Yes

51. How tech-savvy is your staff with digital tools?

52. Would you be interested in any of these additional services?

QR code digital menus

Loyalty program setup

Social media management

Professional food/venue photography

Email marketing campaigns

Google My Business optimization

Event promotion and DJ services

Fill Out the questions below

Restaurant Questionnaire