Locations · New York

Web Design and SEO for Brooklyn Small Businesses

Coded Formula builds websites and runs local SEO for Brooklyn restaurants, clinics, salons and contractors. One team handles your site, your Google Business Profile and the follow-up tools that turn searches into bookings.

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  • Williamsburg
  • Greenpoint
  • Bushwick
  • Park Slope
  • DUMBO
  • Bed-Stuy
  • Bay Ridge
  • Sunset Park
  • Queens
  • Staten Island

We are based in Galloway, New Jersey, about two and a half hours from Brooklyn. We are not a Brooklyn shop and we do not have an office in the borough. Brooklyn clients work with us over video calls, shared project boards and phone, and we meet in person by appointment when a shoot or a kickoff calls for it. We answer during business hours, Monday to Friday, 9 to 5.

Web design in Brooklyn where every block has competition

A Brooklyn search for "coffee near me" or "nail salon" can return a dozen places within a ten-minute walk. Your website has one job in that moment. It has to load quickly on a phone, show what you offer, and make it easy to book, order or call. We build small business websites in Brooklyn around that job.

Plenty of good design studios work out of Bushwick and Williamsburg. Where we fit is the owner who wants more than a nice-looking site. We build the site, set up the Google profile, connect online booking or ordering, and add automatic follow-up texts, all from one team you can reach.

Restaurant websites in Brooklyn that keep up with the menu

Restaurant owners in Park Slope, Greenpoint and Bay Ridge change menus, hours and specials all the time. A PDF menu from two years ago costs covers. We build restaurant websites in Brooklyn with menus you can edit yourself, reservation and ordering links front and center, and structured data so Google can show your hours and price range correctly.

We also keep your Google Business Profile in step with the site. Holiday hours, a new brunch service, a patio that opens in May. When the profile and the website agree, fewer people show up to a locked door.

SEO services in Brooklyn at the neighborhood level

Ranking for "web design NYC" or "dentist New York" is a fight against national chains and directories. Ranking for your service in your neighborhood is realistic. Our SEO work in Brooklyn focuses on the searches that bring people through your door, like a physical therapist in Bed-Stuy or a hair salon in DUMBO.

That means a complete Google Business Profile, a steady flow of reviews, listings that match everywhere, and pages on your site that speak to the neighborhoods you serve. We skip the city-wide vanity keywords that rarely turn into customers.

What a small business website costs in New York City

Quotes around NYC range widely. Basic small business sites are often priced from about $1,000 to $5,000, and standard custom builds run roughly $3,000 to $15,000. Local SEO retainers in the city commonly fall between $500 and $3,000 a month, with many near $1,000.

We quote after a free call, once we know how many pages you need, whether you take bookings or orders online, and what you want automated. The quote lists exactly what is included.

Who we build for in Brooklyn

Restaurants and bars
From Williamsburg cocktail bars to family places in Bay Ridge, we build menu-first sites and keep Google hours and photos current.
Clinics and dentists
Brooklyn practices need online booking, insurance details and clear directions from the nearest subway stop, all readable on a phone.
Salons, spas and gyms
Studios in Park Slope and Bushwick live on booking links, class schedules and Instagram, so we connect all three to the site.
Contractors
Brownstone renovation and repair crews working Brooklyn, Queens and Staten Island need project galleries and quote forms that capture the details up front.

Questions Brooklyn business owners ask us

Do I need a Brooklyn-based agency to rank in Brooklyn?
No. Google ranks your business based on your own location, your profile, your reviews and your site. The agency's address does not factor in. What matters is that whoever you hire understands your neighborhood and answers when you call.
How much does local SEO cost in New York City?
Market retainers in NYC commonly run from about $500 to $3,000 a month, with many around $1,000. The price should match the work, such as profile management, review requests, listing cleanup and new pages. We quote after a free call.
What is included in local SEO?
The core pieces are your Google Business Profile, consistent name, address and phone listings across directories, reviews, and on-site work like service pages, local content and schema markup. We also track calls and direction requests so you can see what is working.
Can you set up online ordering or booking for my restaurant or salon?
Yes. We connect the booking or ordering tools you already use, or help you pick one, and place them where customers look first. We can add automatic confirmations and review requests after each visit.
Do you work with businesses in Queens and Staten Island too?
Yes. We work with small businesses across New York City's outer boroughs. The approach is the same. We focus on the neighborhoods you serve and the searches your customers actually type.

A free growth plan for your Brooklyn business

Tell us about your business. We'll review your website, Google Business Profile and local rankings, then call you with what we'd fix first. No commitment.

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